Nov 24, 2021

The New Venue of IIJS Signature Spells Luxury, Exclaim Exhibitors

The live booth allotment of IIJS Signature at Jio World Centre, next to Bharat Diamond Bourse, is in full swing. Beginning November 23rd- 26th, there was discernible anticipation and excitement among the first-time would-be participants from gold manufacturers. 

Manish Bhindi, Creative Head and Owner, of Manish Bhindi Jewels, Rajkot, is not new to IIJS. He participated in IIJS Premiere, Bengaluru, and revealed that he has still not completed the orders he received there. “It has been a deluge of bookings. The market sentiment is very good and this time, buyers are on the waiting list as we manufacturers are unable to keep pace with the growing demand.” Bhindi has already designed special lightweight and exquisite lines for Signature and is waiting with great expectation to show off his creations at the show. 

Shraddha Vaidya of Romil is all praise for the new show venue of IIJS Signature. “It befits the stature of Signature,” she exclaimed. 

Darshan Kataria, Senior Sales Manager of Jewelex, is mighty impressed with the Jio World Centre. “It’s the first time for all of us and I am sure it will be a good start. I just hope that the customer flow is maintained since the diamond section is on the third level.” 

Bhavik Kothari, Owner, Shakti Gold, who got the booth allotment at IIJS Signature is a first-time participant. A manufacturer of plain gold jewellery, Kothari specialises in modern and lightweight handmade jewellery. A domestic player, he is excited about the new venue at Jio World and is looking for opportunities to export.  


Suken Rathod, Owner of Anurag Creation, Mumbai, has been participating in IIJS Signature since the last couple of years (barring last year, of course). Rathod manufactures plain gold jewellery expects a decent show, adding, “it should be value for money.”